Action Black, a popular boutique fitness brand from Colombia, is expanding into the United States, starting with New York City. The brand’s unique nightclub-inspired atmosphere, combined with an array of fitness modalities under one roof, sets it apart in the competitive fitness market. With plans for multiple locations across the U.S. and globally, Action Black aims to redefine the fitness experience.
Action Black, an esteemed boutique fitness brand from Colombia, has cast its sights on aggressive expansion into the United States, namely in New York City. With its distinctive nightclub-inspired ambiance and a compelling marketing statement declaring it is “not a (f*ng) gym,” the brand emphasizes its commitment to delivering a revolutionary fitness experience.
Founded in 2015 by Wilder Zapata Torres, a former reality television personality, Action Black has over 20 successful locations in Colombia, alongside studios in Spain and Mexico, with plans to establish further venues in Portugal and Brazil. Its initial U.S. presence began in New York’s Tribeca neighborhood, swiftly followed by another location in NoMad.
Action Black is poised to unveil its largest U.S. facility in Williamsburg, Brooklyn, which will be approximately four times larger than the Tribeca site. The new location intends to include a lounge, co-working spaces, and community events, enhancing the fitness experience for its members. Additional sites are already in the pipeline for Manhattan’s Financial District and Dumbo, Brooklyn.
Additionally, Action Black has secured a lease in Miami’s Brickell neighborhood, indicating a strategic move outside of the Northeastern market. The brand’s aim is to differentiate itself within the competitive fitness arena by offering a nightclub-like workout environment with multiple exercise modalities all in one space.
Each Action Black location features several separate workout areas equipped for various classes including boxing, HIIT, and strength training. According to Oscar Toro, an investor and U.S. expansion leader for Action Black, this model offers members the convenience of accessing diverse workouts at a single location, contrasting against typical gyms that focus only on one or two modalities.
Currently, an Action Black membership costs $299 per month, with enticing introductory offers including a buy-one-get-one-free deal for new sign-ups and complimentary trial classes. The brand primarily targets individuals in their 20s, 30s, and 40s, with approximately 70% of its current membership base consisting of women.
Recognizing the competitive nature of America’s boutique fitness landscape, Action Black is confident that its unique combination of offerings will create a distinct appeal. If successful in New York and Florida, potential expansion into states like North Carolina and Texas is on the horizon, alongside plans for global expansion to 135 gyms around the world, further establishing their international presence.
In conclusion, Action Black is firmly establishing its brand in the competitive boutique fitness industry by leveraging its unique nightclub-inspired approach and diverse workout offerings. With successful launches already in New York City and plans for expansion into Florida and beyond, the brand aims to create a notable presence in the U.S. fitness market. Additionally, the brand is poised for international growth, targeting new locations in various countries to further solidify its global footprint.
Original Source: athletechnews.com
