Diego Castagnasso discusses his visit to a blueberry production site in Peru, highlighting its evolution over the last 15 years from a basic operation into Family Farms Peru, which now utilizes premium varieties. The article emphasizes the significance of client understanding, continuous improvement, and innovation in agricultural practices.
In this informative article, Diego Castagnasso shares his recent visit to a blueberry production site in Pisco, Peru, which holds significant sentimental value as it was his first encounter with the blueberry industry a decade ago. He reflects on the evolution of the site, Agroinversiones Valle y Pampa, which initially appeared desolate but has transformed into a thriving blueberry operation known as Family Farms Peru.
The journey began 15 years ago with limited resources, including basic irrigation and a focus on traditional varieties such as Biloxi and Misti. However, the Technical Director, Juan Pablo, diligently sought ways to improve production techniques, introducing innovations like asparagus mulch and plastic mulch to enhance cultivation. Throughout this period, the farm faced challenges, learned from mistakes, and steadily improved upon their harvest quality.
As the demand for blueberry quality has shifted towards premium varieties, Agroinversiones Valle y Pampa adapted by partnering with Family Tree Farms to cultivate higher-quality MBO varieties such as the Eurekas. This transition yielded substantial growth, with nearly 600 hectares now compared to the initial 70 hectares. However, this new closed system has restricted their ability to directly sell products, forcing them to rely on a centralized commercial headquarters in the USA.
Castagnasso emphasizes the importance of understanding client needs, asking relevant questions about their evolution and how new varieties are aligned with market demands. He invites readers to share their insights regarding consumer preferences, emphasizing the continuous quest for innovation and quality in the blueberry industry.
Concluding his message, he encourages networking and communication during his travels in Lima, reminding readers of the extraordinary size of the berries cultivated by Family Farms Peru, notably the widely planted Eureka Gold variety.
He also reassures those wishing to remain anonymous in future newsletter discussions, creating an inclusive atmosphere among his audience.
This report is not merely a representation of the blueberry industry’s progression but also highlights the importance of adaptation, client satisfaction, and the pursuit of excellence within agricultural practices.
In summary, Diego Castagnasso’s article captures the remarkable transformation of a blueberry operation in Peru, demonstrating the industry’s evolution from basic farming techniques to innovative practices focused on premium product offerings. The critical takeaway is the importance of understanding consumer needs in conjunction with embracing technological advancements to nurture growth and maximize quality within the market.
Original Source: www.freshfruitportal.com
