Martha Karua rebranded NARC-Kenya as the People’s Liberation Party during an event attended by key political figures. The new branding introduces a fresh color scheme and slogan, aiming to resonate with younger voters and emphasize unity and service delivery. The changes do not signify a shift away from the party’s founding principles established in 2006, but rather a strategic focus on the upcoming elections.
Nairobi, Kenya, February 27 – The leader of NARC-Kenya, Martha Karua, has officially rebranded the party to the People’s Liberation Party (PLP). The launch event saw attendance from notable individuals including Kalonzo Musyoka, Eugene Wamalwa, and Rigathi Gachagua. During her address, Karua highlighted the importance of unity for prosperity and called on elected officials to focus on service delivery to the public.
At the event, Kalonzo Musyoka announced that the PLP would engage in an action-oriented unity movement. He stated, “We are going to unite under an idea, under an agenda. It cannot just be unity for the sake of removing an individual because of misrule.” Gachagua urged young people to become active voters ahead of the 2027 general elections, emphasizing that true transformation occurs at the ballot box, stating, “The real transformation of this country will happen on the ballot. Gen-Z, register as voters and wake up early on election day to vote for the leaders you want. We will support you.”
The rebranding includes a new color scheme of purple, lilac, and white, replacing the former red, white, and green associated with NARC-Kenya. Moreover, the slogan has changed from “One Kenya, One Nation, One People” to “Unite” and “Liberate,” reflecting a renewed focus. The party’s symbol has also been altered from a red rose to a purple rose.
Martha Karua clarified that the new aesthetic values do not represent a departure from the party’s initial mission established in 2006. She expressed that PLP aims to connect more effectively with the Generation Z demographic, who are anticipated to be instrumental in the upcoming election. This rebranding follows Eugene Wamalwa’s inauguration of the Democratic Action Party of Kenya (DAP-K) headquarters and forms part of broader coalition efforts among key political figures, including Kalonzo Musyoka, Eugene Wamalwa, and Rigathi Gachagua, signaling a commitment to collaborative political action.
The rebranding of NARC-Kenya to the People’s Liberation Party represents a significant strategic shift aimed at fostering political unity and engaging younger voters in Kenya’s electoral processes. With new colors, a revised slogan, and a focus on action-oriented unity, the PLP seeks to establish itself as a formidable force leading up to the 2027 elections. The collaboration among prominent political leaders further showcases a collective effort toward a shared political agenda.
Original Source: www.capitalfm.co.ke
