Nairobi has launched the first direct-to-consumer farmers’ market in sub-Saharan Africa, connecting local farmers directly with consumers every Saturday. Inspired by Italy’s Campagna Amica, this initiative enhances farmers’ incomes, supports sustainable agriculture, and strengthens community ties. The project is funded by the Italian Ministry of Foreign Affairs and aims to build agricultural networks across Africa.
The city of Nairobi has introduced a pioneering farmers’ market that directly connects local farmers with consumers. This initiative enables farmers to sell their produce without intermediaries, thereby retaining more profit. The market opened on January 27 at Rosslyn Square Shopping Centre and operates every Saturday from 9 a.m. to 4 p.m. Approximately 30 farmers are participating, showcasing fresh produce directly from their farms. This model is inspired by Italy’s renowned Campagna Amica network, emphasizing direct sales and sustainability.
The establishment of this farmers’ market represents a significant development in Kenya’s agricultural landscape. By facilitating direct sales between farmers and consumers, the market aims to enhance the economic viability of local farmers while promoting sustainable agricultural practices. This innovative model is part of the Mediterranean and African Markets Initiative (MAMi), which seeks to strengthen agricultural networks across Africa and the Mediterranean region. Financial support for this initiative comes from the Italian Ministry of Foreign Affairs, along with backing from various agricultural organizations.
The launch of Nairobi’s farmers’ market signifies a transformational step towards improving the livelihoods of local farmers. By eliminating the need for middlemen, farmers can secure better financial returns for their produce. Furthermore, the market fosters a greater connection between urban consumers and rural producers, thereby promoting a more sustainable food system in the region. This initiative serves as a model for similar projects across Africa.
Original Source: globalsouthworld.com
