Coffee Berry, an Athens-based coffee chain, has opened its first outlet in Morocco, located in Casablanca. The store offers a diverse range of beverages including single origin coffees aimed at Morocco’s specialty coffee market. With this location, Coffee Berry expands its presence in the MENA region, joining other international coffee brands that have recently entered the market.
The Athens-based coffee chain, Coffee Berry, has marked its entry into the Moroccan market with the opening of a store in Casablanca. This outlet features an extensive beverage selection, including nine single origin coffees, tailored to cater to the burgeoning specialty coffee market in Morocco’s largest city. Founded in 2016, Coffee Berry has established over 220 locations globally, with notable operations in Greece and Cyprus.
As a prominent player in the coffee sector, the Moroccan coffee market boasts over 160 branded outlets, making it the tenth largest in the MENA region, according to World Coffee Portal’s Project Cafe Middle East 2025 report. The Moroccan coffee scene is expanding rapidly, with a remarkable 19% growth in outlets surveyed over a year. The market landscape is dominated by major international chains, while Cafés Carrion stands out as the only domestic brand among the 26 operators in the region.
In conclusion, Coffee Berry’s introduction into Morocco reflects the growing appeal of the specialty coffee market. With an emphasis on high-quality beverages and an expanding footprint in the MENA region, the brand joins a competitive landscape that has seen considerable growth, making Morocco an attractive destination for coffee chains.
Original Source: www.worldcoffeeportal.com
