Gus Franco, a Spaniard who moved to Saudi Arabia in 2024, transformed his perceptions of the Kingdom by launching ‘Gus in Saudi,’ a project showcasing Saudi culture. His content has garnered nearly 100 million views, and through his engaging experiences, Franco emphasizes the rich blend of tradition and modernity in Saudi life. He has developed a deep connection with the country and is writing a book inspired by his travels, contemplating his future in the Kingdom as he embraces its culture.
In early 2024, Spaniard Gus Franco moved to Saudi Arabia, captivated by its vibrant culture. He initially sought accurate information about the Kingdom but found media representations clouded by stereotypes. Overcoming these preconceived notions, he launched “Gus in Saudi,” a project that highlights the Kingdom through a relatable lens, resulting in nearly 100 million views and an engaging audience of over 60 nationalities. Franco attributes his inspiration to the dynamic interplay of rich traditions and modern transformations observed in Saudi Arabia and values the support from his Arab followers.
Through interactions, Franco organically learned about the culture and the Arabic language, cultivating a vocabulary of over 1,000 words. His appreciation for Saudi traditions, hospitality, and the warmth of its people parallels his own upbringing in southern Spain. He noted, “Saudis are incredibly humble, generous, and welcoming. Trust and family are central to their lives, much like in Spain. “The significance of coffee in Saudi culture resonated with him, making him feel at home.
Living in Saudi Arabia has transformed Franco both personally and professionally. He is documenting his experiences in a book while contemplating his future in the Kingdom as his contract nears its conclusion. Regardless of whether he remains or leaves, he intends to maintain connections with Saudi Arabia, indicating the profound impact it has had on his identity. Franco expressed a desire to be remembered as someone who embraced Saudi culture and enhanced its international narrative.
Ultimately, Franco’s journey in Saudi Arabia reflects an evolving understanding and appreciation of its culture, traditions, and progress, marking a significant chapter in his life that transcends mere exploration.
Gus Franco’s experiences in Saudi Arabia depict a transformative journey from an outsider’s curiosity to an insider’s appreciation of the country’s culture. His narrative challenges prevailing stereotypes and emphasizes the rich tapestry of traditions that coexist with modern developments in Saudi society. Through social media, Franco has effectively bridged cultural gaps, encouraging global engagement with the Kingdom. His personal growth mirrors broader societal shifts aligned with Saudi Arabia’s Vision 2030 initiatives, which aim to redefine the nation’s image on the global stage.
Gus Franco’s journey in Saudi Arabia exemplifies the profound impact of cultural exchange and personal exploration. His project, ‘Gus in Saudi,’ serves as a powerful testament to the realities of the Kingdom, countering stereotypes through an authentic portrayal of Saudi life. As Franco contemplates his future, his commitment to fostering connections between Saudi Arabia and the international community remains a central theme of his narrative, symbolizing the potential for ongoing dialogue and understanding.
Original Source: www.arabnews.com
