Anthony Kiedis of Red Hot Chili Peppers has launched JOLENE, a new canned coffee brand, alongside Shane Powers. With Live Nation backing the brand, it caters to concert-goers offering flavors like cold brew and oat milk latte. The beans are sourced from an all-female co-op in Peru, showcasing a commitment to social responsibility.
In an exciting venture that aligns with the concert lifestyle, Anthony Kiedis, the lead singer of the Red Hot Chili Peppers, has announced the launch of a new canned coffee brand called JOLENE. He is joined in this endeavor by longtime friend Shane Powers, known for his roles in reality television and voiceovers. The brand aims to cater to concert-goers, with Live Nation investing in the company and making it available at their festivals and around 40 amphitheaters.
Kiedis has shared insights on how this collaboration came to light, revealing an impromptu conversation with Powers. “Shane shouted at me down the sidewalk ‘Let’s do something!’ I shouted back ‘how ’bout coffee’? He said ‘done,’” Kiedis recounted. He confessed his lack of business acumen but expressed determination: “We weren’t going to come up with a computer chip for alien intelligence. Instead we decided to get in a kitchen and figure out the best possible approach to selling coffee.” This hands-on approach reflects Kiedis’s passion for coffee, which he considers essential to stay energized during performances.
JOLENE offers two flavors: cold brew and oat milk latte, targeting not only coffee enthusiasts but also those who prefer having a refreshing drink at concerts. The canned offering also allows for creative cocktails, with four signature drinks that can be found at Live Nation venues. Shoppers can access JOLENE online beginning today, with prices set at $32.99 for a 12-pack of the black cans, and $35.99 for the oat milk latte version. This initiative follows in the footsteps of other celebrities, such as Green Day, who have explored similar beverage-related businesses.
Another noteworthy detail is that the coffee beans used in JOLENE are sourced from an all-female co-op in Peru, highlighting a commitment to supporting women in the coffee industry. Such actions not only promote good taste but also social responsibility, which resonates well with contemporary consumers. It seems that Kiedis is brewing up more than just coffee; he is crafting a brand with a purpose, blended with a rock ‘n’ roll sensibility, ensuring that concert-goers can enjoy their caffeine fix while enjoying live music.
In summary, Anthony Kiedis has ventured into the coffee industry by launching JOLENE, a canned coffee brand aimed at concert-goers. With flavors like cold brew and oat milk latte, the product emphasizes convenience and energy, ideal for live music events. The partnership with Live Nation reflects broader industry trends, and the choice to source beans from a female co-op demonstrates a commitment to ethical business practices. JOLENE is set to make its mark, both as a beverage and a brand that resonates with music fans.
Original Source: www.stereogum.com
