Gran Malo tequila, co-founded by influencer Luisito Comunica, has launched in Texas. Known for its spicy tamarind flavor, this tequila has gained popularity since its 2021 debut in Mexico. Now available in multiple states, including Texas, the product offers an authentic cultural experience with distinctive branding and packaging.
Gran Malo tequila, co-founded by popular Mexican influencer Luisito Comunica, has officially launched in Texas, expanding its availability alongside states such as Arizona, Colorado, Nevada, New Mexico, and California. Unveiled in 2021 in Mexico, this tequila has rapidly gained traction due to its distinct flavor, reflecting the spicy confections beloved in Mexican culture. It made its U.S. debut in 2024.
This tequila is unique as it blends blanco tequila with macerated chiles and tamarind, setting it apart in the flavored shots market. Additionally, Luis Villar expressed, “Whether you’re having fun with friends at home or a bar, Gran Malo is the ideal spicy tamarind shot to make any pre-shot an authentic celebration with a touch of badassery.” With over 128 million followers across his platforms and recognized as having the ninth most subscribed YouTube channel among Spanish-speaking audiences, Villar is a significant figure in this venture.
Moreover, Villar has highlighted the brand’s expansion from Mexico to Latin America and the U.S., thanks to partnerships with noted spirits companies Spirit of Gallo and Casa Lumbre. The branding of Gran Malo remains deeply rooted in Mexican culture, featuring folklore icons such as El Diablo and La Calaca on its logo. The bottle aesthetics draw inspiration from papel picado, or cut tissue paper banners, and includes a cap that can be utilized as a shot glass.
Available in Texas, Gran Malo comes in 750-milliliter bottles priced at $19.99. For more details regarding local purchasing options, interested consumers are encouraged to visit Gran Malo’s official website.
In summary, Gran Malo tequila, co-founded by Luisito Comunica, has successfully expanded its distribution to Texas. Known for its distinct spicy tamarind flavor and unique branding inspired by Mexican culture, the tequila has garnered significant popularity since its inception. With increasing availability in the U.S. market, Gran Malo promises to offer consumers an authentic and celebratory drinking experience.
Original Source: www.dallasnews.com
