Macktiles has signed an MoU to be featured in Professor Philip Kotler’s new marketing edition for Sri Lanka and Maldives, highlighting its innovative strategies and brand journey through a detailed case study.
Macksons Tiles Lanka (Pvt) Limited, known as Macktiles, has entered into a Memorandum of Understanding (MoU) to be featured in the inaugural Sri Lankan and Maldivian edition of “Essentials of Modern Marketing” by esteemed marketing expert Professor Philip Kotler. This significant agreement was formalized on March 10th at Mandarina Colombo, with Shimmer Milfer, Group CEO of Macksons Holdings, representing Macktiles, and Denzil Perera, the country representative for Kotler Impact, witnessing the signing.
In this partnership, Macktiles will be the focus of an extensive case study, which will delve into its brand evolution, market positioning, and innovative strategies that have positioned it as a leader in the tile manufacturing sector. This case study is expected to share insights into the company’s successful approaches within the competitive industry landscape.
The collaboration between Macktiles and Kotler Impact marks a noteworthy milestone in the marketing domain for Sri Lanka and the Maldives. By featuring Macktiles in an esteemed publication, the case study will shed light on its brand journey and strategic excellence, thereby contributing to enhancing knowledge and practices within the marketing and manufacturing sectors.
Original Source: island.lk
