The GWI Report indicates that television screen time is a crucial element of daily media consumption, revealing significant variances in average viewing hours across different countries. The United States, South Africa, Brazil, the United Kingdom, and Chile rank among the highest in daily TV screen time, showcasing a blend of traditional and streaming content consumption.
The Global Web Index (GWI) Report reveals that television screen time continues to be a considerable aspect of global media consumption, with certain nations logging significant viewing hours for both traditional and streaming content. The report, which analyzed internet users aged 16 to 64, underscores varying trends in average daily TV screen time across different countries. Despite the rise of streaming services like Netflix and YouTube, traditional television maintains a significant audience share in several regions.
The following countries lead in average daily TV screen time per user:
United States – 4.39 Hours per Day
Though highly digitized, the United States still values traditional TV, with a notable increase in on-demand viewing via platforms such as Hulu and Disney+. This trend blends conventional TV viewing with the broader category of screen time.
South Africa – 4.04 Hours per Day
As a prominent consumer of television in Sub-Saharan Africa, South Africa exhibits high daily TV screen time. While broadcast TV remains prevalent, young viewers are increasingly adopting streaming services for mobile viewing.
Brazil – 4.4 Hours per Day
Brazilians demonstrate a vibrant engagement with TV, seamlessly integrating traditional shows with online streaming. Telenovelas are particularly significant, alongside platforms like Globoplay and Netflix, carving out their presence in the entertainment landscape.
United Kingdom – 3.54 Hours per Day
Although TV screen time in the UK is lower than in Brazil and South Africa, it reflects a diverse array of media consumption. UK viewers are increasingly engaging with social media, digital news, podcasts, and mobile video content alongside traditional television.
Chile – 3.43 Hours per Day
In Chile, traditional television continues to be a major source of news and entertainment, particularly in the realms of telenovelas and sports. Nevertheless, streaming services like Netflix and HBO Max are gaining popularity, especially among younger audiences in urban areas.
In summary, the GWI report highlights the ongoing significance of television in global media consumption, with specific countries exhibiting remarkably high average daily viewing hours. Despite the escalating popularity of streaming platforms, traditional TV remains a vital entertainment medium in many regions, illustrating diverse viewing preferences and habits across various cultures.
Original Source: globalsouthworld.com
