The Saudi Arabia Poultry Meat market is projected to reach $5.62 billion by 2033, driven by urbanization, rising incomes, and demand for halal products. The government is investing in local production and improving food security, reducing reliance on imports. Competition is increasing among local and foreign producers, while shifts in consumer preferences towards healthier options pose challenges. Leading companies in the market include Al-Watania Poultry and Almarai Food Company.
The “Saudi Arabia Poultry Meat Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033” indicates that the poultry meat market in Saudi Arabia is projected to reach $5.62 billion by 2033, increasing from $4.75 billion in 2024, with a compound annual growth rate (CAGR) of 1.90% from 2025 to 2033. Factors contributing to this growth include urbanization, rising disposable income, an increase in consumer preference for convenience, and enhanced food processing capabilities. Additionally, government initiatives targeted at food security and demand for high-quality, halal-certified poultry products are driving the industry forward.
Saudi Arabia represents 71% of the Middle East’s poultry production as of 2022, showing significant growth in its chicken meat sector, which has increased by approximately 73.85% from 2017 to 2022. The domestic production share rose to 68% in 2022, up from 45% in 2016, aided by reduced mortality rates in poultry farms. Government support, including interest-free loans and equipment refunds, has spurred the establishment of more chicken farms and attracted foreign investments.
Collaborations between local entities and international companies signify a proactive approach to expanding domestic chicken production, such as the partnership between MHP SE and Tanmiah Food and BRF’s joint venture to produce halal chicken. The government aims to bolster production to meet local needs, with investments of up to $187 million annually planned for poultry production incentives.
In terms of food security, the Saudi government is focusing on local production investments to decrease reliance on imports, which stabilizes pricing and elevates the quality of chicken products available in the market. This strategic initiative supports the growth of domestic agriculture through funding and up-to-date technologies in chicken farming.
The necessity of halal certification is paramount in accommodating the predominantly Muslim population in Saudi Arabia. Compliance with these stringent regulations enhances consumer trust and drives market growth, while also opening avenues for domestic and international sales of halal poultry products.
The expansion of retail and foodservice sectors significantly increases the accessibility of poultry products. Rapid growth in supermarkets, hypermarkets, and fast-food chains has underscored consumer access to a variety of chicken products, paralleling the burgeoning foodservice industry that matches the increase in restaurant and food delivery services.
Consequently, competition in the poultry market is intensifying as the supply of chicken products rises, leading to price wars among producers. Producers face challenges in maintaining quality while competing with lower-priced imported goods. To thrive, local companies must differentiate themselves through quality, pricing, and innovation, despite the potential pitfalls of market saturation.
Consumer trends lean toward healthier options, prompting poultry producers to innovate their offerings by including organic and lower-fat choices amid a rising health consciousness. Adapting to these changing dietary inclinations is critical for maintaining market share and ensuring long-term sustainability.
The report also encompasses an analysis of leading companies such as Al-Watania Poultry, Almarai Food Company, and Americana Group, along with a comprehensive examination of market dynamics, SWOT analysis, Porter’s Five Forces, and distribution channels.
The Saudi Arabia poultry market is poised for significant growth, driven by urbanization, rising disposable incomes, and increasing consumer demand for halal-certified products. The government’s proactive initiatives aimed at enhancing domestic food production and security are crucial for this growth trajectory. Additionally, the expansion of the retail and foodservice sectors is enhancing accessibility to poultry products, although competition is intensifying, necessitating innovation and quality differentiation among producers. Adapting to changing consumer health preferences will further determine the market’s long-term sustainability.
Original Source: www.globenewswire.com
