ABS-CBN’s drama series *A Family Affair* garnered top ratings on Ecuador’s Ecuavisa, with a plot revolving around inheritance and complicated relationships. Ecuavisa’s Programming Manager emphasized the importance of drama elements such as love stories and high-quality production. Following this success, *The Broken Marriage Vow* was introduced, reinforcing ABS-CBN’s strong presence in international markets with a vast content library.
ABS-CBN’s drama series A Family Affair, featuring Gerald Anderson, Ivana Alawi, and Sam Milby, achieved the highest viewer ratings during its airing on Ecuador’s Ecuavisa. The series chronicles the life of Cherry Red (Alawi), who inherits a fortune from a wealthy family whose matriarch has mysteriously died, intertwining her fate with the Estrella brothers: Paco (Anderson), Dave (Milby), Seb (Jake Ejercito), and Drew (Jameson Blake).
Karina Medina, Ecuavisa’s Programming Manager, expressed the network’s commitment to diverse content, noting that their first Filipino telenovela aligns with their programming vision. She stated, “For us, it’s important that it meets these four elements: a love story, a deep drama, a love triangle, and a great villain.” Medina highlighted that the production quality, acting, and relatable themes contribute to the appeal of ABS-CBN dramas to audiences.
Additionally, The Broken Marriage Vow, inspired by the U.K. series Doctor Foster, was introduced on Ecuavisa following the success of A Family Affair. ABS-CBN boasts a significant distribution network, selling over 50,000 hours of content to more than 50 countries across Asia, Africa, Europe, and Latin America.
In conclusion, ABS-CBN’s impactful dramas, particularly *A Family Affair* and *The Broken Marriage Vow*, resonate strongly with Ecuadorian audiences. The emphasis on quality storytelling, universal themes, and strong character dynamics have established ABS-CBN as a reputable provider of engaging telenovelas in international markets. Ecuavisa’s commitment to diverse content continues to promote these Filipino productions, enhancing cultural exchange through television.
Original Source: www.videoageinternational.net
