YouTube and Facebook Dominate Social Media Usage in Ghana, 2025

Posted On: March 6, 2025
Posted By: Elena Garcia
Comments: 0

DataReportal’s report for 2025 reveals that YouTube and Facebook each have 7.8 million users in Ghana, while TikTok has 7.4 million users. WhatsApp is identified as the most used platform, with 93% of users leveraging it regularly.

In 2025, YouTube and Facebook lead the social media landscape in Ghana, each boasting approximately 7.8 million users, as reported by DataReportal. Following closely is TikTok, which has attracted about 7.4 million users, reflecting its growing popularity in the region.

While specific user numbers for WhatsApp were not disclosed, it remains the most utilized online platform in Ghana, with a notable 93% of users indicating regular usage. This underscores the importance of messaging applications in the daily lives of Ghanaians.

The findings from DataReportal highlight the dominance of YouTube and Facebook in Ghana’s social media arena, with TikTok also making significant strides. Furthermore, WhatsApp’s substantial engagement suggests that messaging platforms are essential for communication within the country. These insights illustrate the evolving digital landscape in Ghana.

Original Source: techlabari.com

Elena Garcia

Elena Garcia, a San Francisco native, has made a mark as a cultural correspondent with a focus on social dynamics and community issues. With a degree in Communications from Stanford University, she has spent over 12 years in journalism, contributing to several reputable media outlets. Her immersive reporting style and ability to connect with diverse communities have garnered her numerous awards, making her a respected voice in the field.