Morocco seeks to attract one million German tourists by 2025, enhancing tourism ties with Germany. Ambassador Zohour Alaoui highlighted tourism’s role in cultural exchanges and friendship at a gala dinner in Berlin, coinciding with ITB 2023. The tourism sector significantly impacts the Moroccan economy, aided by its strategic advantages, political stability, and government support.
Rabat – Zohour Alaoui, Morocco’s Ambassador to Germany, praised the strong relationship between Morocco and Germany at a Moroccan gala dinner organized by the Agadir Souss-Massa Regional Tourism Council (CRT) in Berlin. This event coincided with the conclusion of the International Tourism Fair of Berlin (ITB), held from March 4 to March 7, 2023.
Alaoui emphasized that tourism plays a vital role in enhancing the ties between the two nations, describing it as a key ‘lever’ for fostering friendship and mutual aspirations. She articulated that Morocco, renowned for its hospitality and coexistence, views tourism as an exceptional means to unite people, facilitating knowledge exchange and fostering cultural connections.
“It is this very wealth that we wish to share with our German friends. Each German tourist who visits Morocco contributes to further strengthening the bonds of friendship that unite our two countries,” stated Alaoui. She reiterated that Morocco’s participation in ITB Berlin 2025 signifies a heightened focus on attracting German tourists, following a 40% increase in their numbers in 2019.
Alaoui announced Morocco’s ambitious goal of attracting one million German tourists by 2025 as part of a strategy to fortify the nation’s reputation as a premier tourist destination. The tourism sector is a crucial component of Morocco’s economy, contributing 7.2% to the gross domestic product in 2024.
Various factors aid in the growth of the tourism sector, including Morocco’s strategic location, its strong economic performance, political stability, and a culture of tolerance and openness. These advantages are bolstered by solid governmental action and stakeholder involvement in tourism initiatives, guided by King Mohammed VI.
The gala was attended by several distinguished Moroccan figures and tourism officials, among them Achraf Fayda, Director General of the Moroccan National Tourism Office (ONMT); Salah-Eddine Benhammane, General Director of the Moroccan Society of Tourist Engineering (SMIT); and Hamid Bentahar, President of the National Tourism Confederation (CNT). ITB Berlin 2025 featured tourism professionals from over 170 countries, showcasing their offerings in a substantial 730-square-meter pavilion.
In summary, Morocco aims to enhance its tourism relationship with Germany, targeting one million German visitors by 2025. The country attributes its tourism growth to various strategic advantages, underscoring the importance of tourism in its economy. The recent gala in Berlin signifies Morocco’s commitment to fostering cultural ties and strengthening friendships with Germany, which constitutes a significant aspect of their bilateral relationship.
Original Source: www.moroccoworldnews.com
