In January 2025, Brazil’s legal betting market surged with 1.7 billion visits to the bet.br domain, making it the second most visited site in the country. The growth surpassed platforms like YouTube and Instagram, as users averaged 13 minutes per session. The transition aided governmental efforts against illegal gambling, with numerous unauthorized websites blocked and licenses issued to legal operators.
Brazil’s legal betting market made significant strides in January 2025, with the newly introduced bet.br domain attracting an impressive 1.7 billion visits. This remarkable surge established the domain as the second most visited site in Brazil, second only to Google, and positioned it among the top 17 websites globally. The increase in traffic is attributable to new regulations mandating licensed betting operators to utilize the bet.br domain for legal compliance.
The spike in visits outperformed major platforms such as YouTube, which recorded 1.2 billion hits, and Instagram, with 500 million visits. Engagement levels were also noteworthy, with Brazilian users averaging 13 minutes per session on betting sites, surpassing Google’s 10 minutes and 47 seconds. In January, approximately 300 million unique devices—accounting for 60% of Brazil’s internet-connected devices—accessed legal betting platforms.
This remarkable growth followed an increase from 833 million visits in December 2024 to 1.7 billion in January 2025. The transition to a regulated betting market not only enhanced visibility but also bolstered government efforts to target illegal gambling activities. Since October 2024, Brazil’s regulatory body, the Secretariat for Social Action (SPA), has blocked over 11,500 unauthorized gambling websites.
Regulatory measures have intensified, with 75 inspections conducted in January alone, focusing on 51 digital content creators promoting unlicensed gambling. Furthermore, 22 new investigations were initiated in February. The regulated gambling sector has continued to expand, with 68 companies receiving permission to operate legally and an additional seven gaining access through court orders.
To date, the SPA has reviewed over 45,000 documents and collected approximately R$ 2.1 billion (about US$417 million) in licensing fees, reflecting the state’s commitment to curbing illegal gambling practices and promoting a safe betting environment for Brazilian citizens.
In conclusion, Brazil’s legal betting market has demonstrated remarkable growth since the launch of the bet.br domain, achieving substantial traffic figures and engaging users effectively. The government’s regulatory efforts to curb illegal gambling have also fortified this transition, highlighting the legal market’s role in providing safer betting options. As more operators enter the market, Brazil is poised to further develop its legal betting industry while ensuring compliance with regulations.
Original Source: www.yogonet.com
