Saudi Arabian businesses are gearing up for Ramadan with new product launches and marketing efforts, raised demand for food items, and enhanced services in hospitality. Amazon introduced “Ramadan Boxes” for iftar essentials, while retailers and hotels focus on thematic offerings and community engagement.
In anticipation of Ramadan, businesses throughout Saudi Arabia are launching new products and marketing strategies. Nausherwan Hafeez, Amazon’s Saudi Arabia operations country manager, reported a high demand for staple items like rice and oil during this period, resulting in the introduction of “Ramadan Boxes” which offer essential iftar items, available for purchase or donation to local food banks.
The retail sector has also witnessed significant demand growth. Mohammed Majid, sales manager of the Economy Saving Center in Jeddah, mentioned a 70 percent surge in sales leading up to Ramadan, along with the introduction of themed products catered to the holiday, such as decorative items from local brands.
On the digital front, Saleha Ameen, founder of an online store, observed a 40 percent increase in online shopping in the weeks prior to Ramadan. Customized orders for prayer mats and symbolic beads are particularly in demand, reflecting the unique consumer preferences during this festive season.
Local food brands are experiencing increased orders as well. Noura Abdullah, founder of Soma, stated that Ramadan is their busiest month, particularly for dishes like grape-leaf cuisine served at iftar. To efficiently manage this demand, they utilize innovative technology and data analytics to optimize production and quality.
Goody Kitchen has adapted its marketing approach to engage consumers with a Ramadan magazine featuring recipes and cultural narratives. Noha Baik, the brand experience manager, highlighted the importance of connecting with customers through these curated offerings around food and family traditions during the holiday.
Hotels are also enhancing their services for Ramadan. Vipin Khattar, general manager of The Ritz-Carlton Jeddah, mentioned an emphasis on traditional Saudi dishes in their iftar presentation, utilizing data analytics to personalize guest experiences. Meanwhile, Monther Abou Alssil, general manager at Movenpick Hotel Tahlia Jeddah, emphasized offering Italian-themed iftar menus and hosting charitable events for community engagement.
The article outlines the various strategies adopted by Saudi Arabian businesses in preparation for Ramadan. From Amazon’s tailored product offerings to local retailers and hotels enhancing their services, it is evident that the demand for goods and services is rising significantly. Additionally, the emphasis on community engagement and cultural values during this holy month is highlighted across various sectors.
Original Source: www.arabnews.com
