The Juju has appointed Jorge ‘Coqui’ Soto as the new Executive Creative Director in Peru, focusing on the leading dairy brand Gloria. Soto, who brings over two decades of advertising experience and prestigious awards, aims to create emotionally compelling ideas. His unique approach and collaborative philosophy are expected to greatly benefit The Juju’s creative efforts.
The Juju, a creative agency within the untold ecosystem directed by Darío Straschnoy, is pleased to announce the appointment of Jorge ‘Coqui’ Soto as Executive Creative Director in Peru. In his new position, Mr. Soto will focus on driving creative efforts for Gloria, the foremost brand in the Peruvian dairy market.
Mr. Soto brings over 22 years of advertising experience, having previously led creative teams for AB InBev and Cemento Sol at VML Peru. During his tenure since 2016, he has earned notable accolades including two second-place Cannes Lions and two Grand Prix prizes at the El Sol Festival, along with recognition from various other prestigious award platforms.
As per Andrés Briceño, President and Partner of The Juju, “The process of coming up with a good idea must be equally good and enjoyable. Ideas cannot exist in just one person. Some days are longer than others, but it is a night that we cannot lose. We believe that Coqui is the talent we need to reveal for the process and for ideas.”
Mr. Soto expressed his excitement about joining The Juju, stating, “It was time to start a new chapter. I’m very excited to join The Juju and see such a special brand for Peruvians like Gloria. I’m here to bring, learn, and follow by doing what I’m most passionate about, ideas that connect emotionally with people.”
Apart from his extensive experience with major brands such as Movistar, Toyota, and Banco Financiero, Mr. Soto also serves as a mentor at Brother, the Creative School in Peru. Mr. Briceño further emphasized, “The brands and the teams in the agencies not only need people with experience and talent, but also people with a human side and sensitivity to create and lead. We believe that Coqui knows everything; we believe that he is a talent with a lot of Juju.”
In summary, Jorge ‘Coqui’ Soto’s appointment as Executive Creative Director at The Juju marks a significant development for the agency and its collaborations. His extensive industry experience and passion for creativity are expected to enhance The Juju’s creative leadership. The commitment to fostering emotionally resonant ideas further aligns with the vision of The Juju and its dedication to brands like Gloria.
Original Source: lbbonline.com
