Javier Goldschmied, TVN Chile’s programming director, outlines the channel’s commitment to innovation in family entertainment at Content Americas. Programs like “Mi nombre es” and “Ahora caigo” have successfully strengthened TVN’s position in the Chilean market. The channel plans to enhance its formats, expand production capabilities, and foster collaborations to ensure ongoing viewer engagement and growth into 2025.
Javier Goldschmied, the programming director at TVN Chile, discussed the channel’s strategies for family entertainment and its future plans at Content Americas. TVN Chile has successfully risen in prominence within the Chilean broadcast landscape through diverse entertainment formats like “Mi nombre es” and “Ahora caigo”. Goldschmied emphasized the need for continuous innovation in their programming to maintain viewer engagement and ensure longevity into 2025. He pointed out that while their afternoon shows have consolidated well this year, it is essential to refresh formats regularly to avoid audience fatigue.
To sustain their momentum, TVN Chile will enhance popular shows with new segments and games, particularly in “Carmen Gloria” and “Ahora Caigo”. Goldschmied stated that introducing new elements is pivotal for keeping the formats appealing. The network is also focused on revitalizing prime time with successful programs such as “Mi nombre es,” which has helped re-establish the channel in a competitive timeslot.
In addition to its traditional offerings, TVN Chile’s production hub has shown significant growth, including the production of the Brazilian adaptation of “Ahora caigo,” which showcases cross-border audiovisual collaboration and has generated substantial revenue. The channel recently launched a Projects Area, providing an accessible platform for both local and international producers to pitch their ideas, promoting a diverse entertainment catalog moving forward.
Javier Goldschmied, serving as programming director of TVN Chile, is primarily responsible for shaping the channel’s content strategies to engage viewers through family-oriented entertainment. The channel’s efforts are evident in its original productions and innovative formats, which are geared towards maintaining and expanding its audience share in a competitive broadcast market. The expansion of TVN’s production capabilities illustrates its commitment to not only local programming but also international partnerships, contributing to its economic growth and innovative programming.
In conclusion, TVN Chile is proactively advancing its programming strategy by renewing popular formats and introducing new content aimed at enhancing viewer satisfaction. The channel’s success hinges on its ability to adapt and innovate, as well as its dedication to producing compelling entertainment. Continuous evaluation and introduction of fresh content will position TVN Chile favorably for future challenges and opportunities in the broadcasting industry.
Original Source: todotvnews.com
