Bold Rock Hard Cider has closed its Asheville taproom due to the impacts of Tropical Storm Helene, citing financial challenges from the storm and subsequent market conditions. The service industry in Asheville is currently facing difficulties, with many businesses reportedly struggling to recover following a significant decline in tourism.
Bold Rock Hard Cider has announced the closure of its taproom in downtown Asheville, attributing the decision to the impact of Tropical Storm Helene. The announcement was made on December 6 via the company’s social media channels, stating: “It is with sadness that we announce the closing of our Bold Rock Asheville taproom. After the losses from Hurricane Helene and continued market challenges, we are unable to continue operating in this location. We have loved being a part of the Asheville community and being able to welcome so many through our doors.” The repercussions of the storm continue to affect the local service industry, with the Buncombe County Tourism Development Authority reporting a 70% decline in tourism and significant revenue losses in the area. Many establishments remain closed or are operating with limited staff and services, underscoring the challenges the industry is facing due to the recent weather events. Despite the closure, Bold Rock’s other locations, including Mills River and Charlotte, remain operational, and their products are available for retail sale in multiple states.
Bold Rock, an acclaimed craft cider company, was established in 2012 by John Washburn and Brian Shanks in Nellysford, Virginia. The company expanded into North Carolina in 2015 with the opening of a cidery and taproom in Mills River. In 2021, they inaugurated a larger downtown Asheville taproom. The recent closure reflects the broader economic challenges faced not only by Bold Rock but also by numerous businesses in the Asheville area due to Hurricane Helene and other market pressures that have led to a significant decline in tourism and hospitality operations.
In summary, Bold Rock Hard Cider’s closure of its Asheville taproom highlights the ongoing challenges faced by businesses in the region post-Hurricane Helene. Many establishments within the Asheville service sector are struggling with reduced operations, adversely impacting local employment and tourism. Even so, Bold Rock continues to operate its other locations, maintaining its presence in the craft cider market.
Original Source: www.citizen-times.com
