Egyptian strawberry growers have announced a significant price increase, with prices doubling this season, which Moroccan exporters see as an opportunity for more balanced competition. As Moroccan strawberries enter the market, initial prices are promising, and improved quality from late planting may boost sales. However, strategic adjustments are required to fully harness the potential market changes.
Due to substantial price hikes, Egyptian strawberry producers have declared a doubling of their prices for fresh strawberries, a significant change from previous seasons. Moroccan exporters, long overshadowed by Egypt in the strawberry industry, view this shift as beneficial. Ahmed Bouljid, an exporter from Larache, expressed relief over Egypt’s price adjustments, which may create a more level playing field for Moroccan growers, who have been affected by low pricing and unfavorable weather conditions in recent years.
The recent competition from Egyptian strawberries has caused some Moroccan growers to pivot towards other crops such as blueberries or avocados, resulting in a notable decline in strawberry cultivation area. As the Moroccan strawberry season kicks off, initial harvests are achieving favorable market prices. However, Bouljid cautioned that it is premature to ascertain the overall impact on prices until larger quantities reach the market.
He emphasized that this season, Moroccan strawberries are of superior quality because of the late planting coinciding with favorable weather. Nonetheless, he indicated that it is too late for Moroccan producers to enhance their output for immediate competition, suggesting that commercial strategies would be the focus instead. Looking ahead, Bouljid indicated that any significant revival in the Moroccan strawberry sector may occur in the subsequent season if the current circumstances prevail.
The strawberry trade between Egypt and Morocco has been characterized by fierce competition, primarily due to Egypt’s ability to offer lower prices. Moroccan producers have historically struggled to compete effectively, often resulting in reduced planting activity. Recent weather conditions have further complicated the situation, leading some growers to abandon strawberries altogether in favor of other crops. The announcement from Egyptian growers about their price increase offers a potential turning point for Moroccan exporters, who see an opportunity to diversify their market strategies and possibly regain a competitive edge.
In conclusion, the increase in Egyptian strawberry prices is perceived as a welcome development for Moroccan exporters, potentially alleviating the intense competition they have faced. As Moroccan growers adjust their strategies in response to this new pricing landscape, it remains to be seen how the quality of their strawberries and overall market dynamics will influence their success in the current season and beyond. The situation heralds a new chapter in the Moroccan strawberry industry, contingent upon weather conditions and consumer demand.
Original Source: www.hortidaily.com
