NBC News Now will launch in Mexico and Brazil, expanding its global footprint. Access will be free for Samsung users, and the service focuses on hard news. The platform has seen record viewership, particularly during the election. With a growing trend towards online news consumption in Latin America, NBC News Now aims to meet audience preferences with live programming.
NBC News Now, the 24/7 streaming news platform, is set to launch in Mexico and Brazil, marking a significant step in expanding its global reach. Since its inception in 2019, the service has broadened its availability across multiple countries in Europe, prioritizing hard news and breaking stories over opinion-driven content. In Mexico and Brazil, Samsung users will access NBC News Now at no added cost, as the channel remains ad-supported across all platforms.
This expansion highlights NBC News Now as the first U.S.-based news network to operate in these Latin American countries, offering a diverse program lineup that includes shows such as “Meet the Press Now with Kristen Welker” and “NBC Nightly News with Lester Holt.” With a claim to provide more live and original programming than its competitors, NBC News Now has experienced significant viewer growth.
During the third quarter, NBC News Now garnered its highest audience to date, also achieving over 100 million views on Election Day, solidifying its status as a prominent news source with continuous live coverage. The platform’s remarkable success is complemented by the impressive performance of its U.S. television counterparts, which also recorded high ratings during the election period.
Recent studies reveal that more than half of Brazilian internet users rely on online news, while Mexican audiences tend to favor traditional media. Nonetheless, there is a noticeable shift towards digital news consumption across Latin America, driven by increasing internet accessibility and social media engagement.
A noteworthy partnership with video-heavy platforms such as SamsungTV+, Freevee, and LG has facilitated the expansion of NBC News Now in the region. The service aims to cater to evolving audience preferences and enhance the quality of news delivery to Latin American viewers.
The expansion of NBC News Now into Latin America represents a strategic move to capture the growing demand for online news content in the region. With a declining viewership for traditional media, more viewers are gravitating towards digital platforms for their news consumption. By launching in major markets like Mexico and Brazil—where internet accessibility is on the rise—NBC News Now aims to establish itself as a leading source of reliable news, catering to diverse audience needs and preferences. The platform’s focus on delivering live, original programming clearly differentiates it from other streaming news services.
In conclusion, NBC News Now’s expansion into Mexico and Brazil signifies a milestone in the platform’s global reach amidst a shifting media landscape. With an emphasis on delivering hard news and extensive live coverage, NBC News Now strives to meet the informational needs of Latin American audiences. As digital news consumption continues to evolve in the region, this initiative is poised to reinforce NBC News Now’s position as a key player in the global news industry.
Original Source: variety.com
