The Textile Clothing and Footwear Council of Fiji is sending representatives to the Australia International Sourcing Fair this month, marking their return post-COVID. Fiji is recognized as a key sourcing hub for the region, with its industry revitalized by a longstanding campaign promoting local manufacturing, emphasizing flexibility and quality in production. Three local companies will represent Fiji at the event held in Melbourne from November 19-21.
The Textile Clothing and Footwear Council of Fiji (TCF Council) is preparing to send a delegation to the Australia International Sourcing Fair (AISF) this month. This participation marks Fiji’s return to this notable exhibition following the disruptions caused by the COVID-19 pandemic. The council emphasized the significance of Fiji as a regional sourcing hub for Australia, New Zealand, and the Pacific Islands. The council further highlighted the impact of the ‘Make it in Fiji’ campaign, initiated more than a decade ago with the support of AusAID, which revitalized the local industry. Fiji has successfully delivered well-received products across various international markets, including the United States, Australia, New Zealand, and Europe. What distinguishes Fiji’s textile sector from larger competitors like China, Bangladesh, India, and Vietnam is its focus on flexibility, quality, and the ability to handle smaller production runs. The TCF Council noted, “The industry offers great products and a ‘can do’ attitude, including its strong commitment to social and corporate obligations.” Additionally, Fiji’s manufacturers excel in providing customized, shorter runs, alongside effective customer service, made all the more appealing by the renowned ‘Fiji smile’. Participating firms confirmed to attend the AISF include Danam (Fiji) Pte Ltd, Nagsun Apparel Fiji Ltd, and United Apparel (Fiji) Pte Ltd. The event is scheduled to take place at the Melbourne Exhibition Centre from November 19-21. The TCF Council’s attendance at AISF not only showcases Fiji’s capability in the textile and apparel industry but also underscores the nation’s ongoing commitment to forging strong international business partnerships and enhancing its reputation within the global market.
The article discusses the imminent participation of the Textile Clothing and Footwear Council of Fiji at the Australia International Sourcing Fair, an event that holds significant importance for the garment and footwear industry in Fiji. The discussion revolves around Fiji’s strategic positioning as a sourcing hub in the region and its historical and ongoing initiatives that have contributed to the growth of its industry post-COVID. The article also touches upon the distinctive qualities of Fiji’s manufacturing sector, citing flexible production and customer service as key advantages over larger competitors.
In summary, the Textile Clothing and Footwear Council of Fiji’s participation in the upcoming AISF reflects a strategic move to reconnect with international markets and leverage Fiji’s unique strengths in the fabric and apparel sectors. The revival of the ‘Make it in Fiji’ initiative demonstrates a sustained commitment to quality and service, positioning Fiji favorably within the competitive landscape of global textile production.
Original Source: www.fijitimes.com.fj
